Roger Martin CEO Co-Founder RockBox Fitness and beem® Light Sauna

Greg Mohr chats with Roger Martin, CEO and co-founder of RockBox Fitness and beem® Light Sauna, about his journey in franchising. They discuss the growth of RockBox Fitness, the significance of hands-on experience for franchisors, and selecting the right franchisees. The episode covers executive vs. full-time franchisee models, marketing strategies, employee recruitment, and real estate negotiations. Roger offers tips on prelaunch, membership growth, daily operations, and using AI for lead nurturing. They also touch on owner involvement, growth plans, RockBox's fitness model, and strategies to boost customer relationships and tackle competition and economic challenges. https://thrivemorebrands.com/ https://linktr.ee/thrivemorewithrogermartin https://realrogermartin.com/