Franchise Maven
Franchise Maven
Welcome to "Franchise Maven," where I navigate the exciting world of franchising. Whether you're an aspiring or seasoned entrepreneur seeking the perfect franchise or a business owner looking to scale up, this show is for you.
Greg Mohr

Robin Waite 5 Simple Steps to Never Doing Social Media Again

S2 E92 • Dec 1, 2024 • 34 mins

Greg Mohr welcomes Robin Waite, who shares his business journey and insights into identifying ideal clients and effective social media strategies. They explore the importance of networking, adding value, and finding key connections, highlighting the "silver platter" approach and the role of patience in business success. A case study on a marketing conference partnership illustrates these principles. Robin discusses his future speaking engagements and the client assistance process, delving into pricing strategies, money mindset, and ethical concerns. They address reasons for business failure and common pricing mistakes. The episode concludes with information on accessing additional resources. https://www.fearless.biz/tys https://www.robinwaite.com/ https://www.youtube.com/@RobinMWaite/

Key Points

  • Building partnerships by adding value and helping others can lead to significant business growth and opportunities.
  • Transitioning from hourly rates to value-based pricing can better reflect the worth of your services and avoid undercharging experienced professionals.
  • Businesses often fail due to poor planning and a lack of understanding of their capacity and demand, highlighting the importance of strategic goal-focused pricing.
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