Franchise Maven

Welcome to "Franchise Maven," where I navigate the exciting world of franchising. Whether you're an aspiring or seasoned entrepreneur seeking the perfect franchise or a business owner looking to scale up, this show is for you.

WSI Trinda Tresham

S1 E27 • Jun 18, 2024 • 24 mins

Greg Mohr interviews Trinda Tresham from WSI, discussing her background and the company's global presence. They delve into the profiles of typical franchisees, onboarding, coaching, and support. They also cover leveraging the WSI brand, community collaboration, costs, territory options, and the pandemic's impact on business.

Key Points

WSI offers a flexible franchise model that allows owners to operate from anywhere, including home offices and while traveling, making it ideal for those seeking a lifestyle business.
Franchisees primarily act as consultants, leveraging a network of suppliers and partners like Google to provide comprehensive digital marketing solutions without needing to manage their own production.
WSI's ongoing training and active coaching programs are crucial for franchisee success, supporting them in areas like client acquisition, business operations, and adapting to evolving digital marketing trends.

Speakers

Greg Mohr

Host • 6%

Trinda Tresham

Guest • 94%

Chapters

0:00	Introduction of guest Trinda Tresham from WSI.
0:30	Trinda's background and history with WSI.
1:42	Overview of WSI's global presence and partnerships.
3:31	Typical profiles of WSI franchisees.
5:24	Onboarding process for new franchisees.
7:42	Importance of coaching and ongoing support.
8:39	Leveraging the WSI brand and marketing resources.
11:18	Community and collaboration within the WSI franchise.
13:04	Costs and territory options for WSI franchises.
18:28	Impact of the pandemic on WSI's business.

Transcript

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