Franchise Maven
Franchise Maven
Welcome to "Franchise Maven," where I navigate the exciting world of franchising. Whether you're an aspiring or seasoned entrepreneur seeking the perfect franchise or a business owner looking to scale up, this show is for you.
Greg Mohr

Miriam Schulman Making a Sustainable Living from Your Creativity

S2 E36 • Jul 22, 2024 • 31 mins

Greg Mohr introduces artist Miriam Schulman, who shares her journey and insights into her coaching program and the belief triad. They discuss the importance of embracing uniqueness to build a signature brand and the future of marketing through email versus social media. Miriam highlights common mistakes in art creation and sales, and offers advice on improving money mindset with language. They address overcoming marketing diseases with effective strategies and the role of empathy in pricing strategies for better customer connection. The episode concludes with a recap, special offers for listeners, Miriam's final advice, and a showcase of her art. Contact Miriam: https://www.schulmanart.com/artpreneur-chapter-1/ https://www.schulmanart.com/

Key Points

  • Believing in your customer is crucial for overcoming their objections and making sales, as it's often their own perceived self-worth that holds them back from purchasing.
  • Embracing your unique traits, even if they seem unconventional, is essential for standing out and being marketable in a crowded marketplace.
  • Email marketing is significantly more effective than social media for engagement, with higher open rates and a more direct connection to potential customers.
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