Franchise Maven

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Jonathan Lautermilch The 1% Author’s Club Secrets to Becoming a Best-Selling Author

S2 E93 • Dec 4, 2024 • 36 mins

Join Greg Mohr and Jonathan Lautermilch as they explore Jonathan's journey from fitness to digital marketing. Discover the impact of book writing, the power of masterminds, and the essentials of clarity in writing. Uncover strategies for becoming a best-selling author with full-service support, and learn how books can drive business growth and create a legacy. They also discuss using books as marketing tools in franchising, flexibility in franchise consulting, and efficient book creation through recorded content. Plus, hear about the integration of "The 1 Hour Author" course. https://go.thesmartshark.com/smart-publishing-course https://thesmartshark.com/ https://smartpublishingservices.com/book-waitlist https://www.facebook.com/jonathan.lautermilch

Key Points

A clearly defined endgame for the book is crucial for maximizing its impact and ensuring it serves its intended purpose.
Recording the book's content through audio narration can simplify the writing process, making it easier for busy professionals to complete their drafts.
Strategic category selection and effective marketing are key components for achieving bestseller status on Amazon, which can significantly enhance a CEO's credibility and market presence.

Speakers

Greg Mohr

Host • 14%

Jonathan Lautermilch

Guest • 86%

Chapters

0:00	Introduction and guest introduction
0:48	Jonathan's journey from fitness to digital marketing
2:58	Writing a book and the power of masterminds
4:01	Lessons from the first book launch experience
7:05	Services offered by Jonathan's company and the clarity in book writing
11:02	Demystifying the book writing and publishing process
14:09	Becoming a best-selling author and full-service publishing support
19:16	Leveraging a book for business growth and building a legacy
24:44	Book publishing strategies and using books as marketing tools in franchising
27:14	Embracing flexibility and opportunities in franchise consulting
29:03	Utilizing recorded content for efficient book creation
31:17	Announcing "The 1 Hour Author" and integrating courses with books

Transcript

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